Fatburger "Do I look Fat" Outdoor Summer Ad

One of several executed designs for Fatburger's summer outdoor campaign. This was the only one that required a photo shoot. Definitely a fun day on set, with some great people and great food! They wanted to do spin on selfies, instagram-processing, and their summer hashtag, #doilookfat. Multiple billboards and bus shelters were installed across the Greater Los Angeles region. Client: Fatburger Photographer: Justin Rosenberg/JSR Photos Agency: Creative Matters Art Director: Kendl K Ullman Photo Asst: Laurel Johnson